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Martens Beer decided to fully exploit the newest technologies available to promote a special flavor of the beer with a story.
August 18, 2015
By: Catherine Diamon
Director, Executive Internal Communications, GAF
The Martens brewery in Bocholt (Belgium) is the second biggest brewery in Belgium and an extremely experienced filler of beer in PET bottles. Now in its eighth generation, the company’s own house brands constitute approximately 15% of its output, with the remaining 85% attributable to private labels, which are distributed in European countries as well as in China, Japan, Hong Kong and others. For the most popular TV show on Belgian television, Martens Beer decided to fully exploit the n...
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